Since its founding in 2001, the NGWA has focusing on growing its business within the robust soccer community. This market segment has experienced tremendous growth over the past decade. The following demographic information comes from the 2002 Super Study of Sports Participation and the 2001-02 Lifestyles Segmentation Report.

Frequent participants, 25+ days per year, up 31% to over 7 million players.
Average number of days played per year, up 33% to 40 days.
The number of adult participants increased 79% to over 5 million.
Out of all “frequent participants” 18 and under, soccer placed 3rd among twenty (20) sports. Ahead of football, baseball and hockey.
Almost 30% of “frequent participant” soccer households earn $75,000+ annually.
7% of the households with an annual income of $150,000+ participated in soccer at least once in 2001-02.
15% of soccer participants are males ages 12-17.
15% of soccer participants are females ages 12-17.
16% of soccer participants are men and women ages 18-34.
44% of soccer participants are children ages 6-11.
30% of Goalie War participants are children ages 8-11.
40% of Goalie War participants are males and females ages 12-17.
30% of Goalie War participants are men and women ages 18 – 57.
70% of Goalie War participants are male.
30% of Goalie War participants are female.
Traditional families (father, mother, male only employed, kids under 18) make up 23% of the soccer participants.